Monday, 30 July 2018

In the era of Brexit and fake news, scientists need to embrace social media

Image of Andy Tattersall
Andy Tattersall
Social media can be an intimidating place for academics as not all of them take to it like ducks to water. For many newcomers, a more appropriate analogy is a newborn giraffe - clumsy, awkward and vulnerable to prey.

After all, researchers are employed to win bids, publish research and get cited. Since most of this happens behind closed doors or within circles exclusive to the academic community, the open forum of social media can seem like a distraction from the real work.
However, for those willing to make the leap, research suggests that once academics surpass 1,000 followers on Twitter there is an appreciable increase in the diversity of the audiences they reach with their work.

Communicating with people outside of academia means reaching those who might directly benefit from the research. These individuals and groups can then help shape future research aims and give useful feedback to scientists. Still, many academics remain reluctant. There is no clear evidence that social media generates research impact that is beneficial to society, culture and the economy or at least it is very hard to measure.
Some academics have even lost tenure as a result of their behaviour on Twitter, while others have tried to disguise their limited expertise by building a reputation for authority online. With mounting pressure on the time of academics, social media can seem like it isn’t worth the effort.

Despite this, research shows that there is growing curiosity among scholars to use social media in their work, but to sustain this interest there needs to be clearer evidence of the benefits. In the age of Brexit and fake news, social media is more important to academia than ever before.
File 20180717 44100 otiedr.jpg?ixlib=rb 1.1
Scientists: your social media platforms need you!

A virtual bridge with the EU after Brexit

Brexit has sown uncertainty in British universities among staff who are from the EU. In other sectors, such as the NHS, anxiety over the result has caused a fall in the number of trained nurses coming from the EU to work in the UK. British academics projected across social media could provide reassurance and support to international colleagues who have increasingly felt they are facing an uncertain future in the UK. Without more academics joining Twitter and other platforms, social media will continue to carry the voices of those who shout loudest. As a result, some of the biggest mouths deliver unwelcome messages to European colleagues who have built careers, homes and families in the UK.

No one truly knows what will happen in March 2019 when the UK formally leaves the EU, or if that will even happen. Social media presents a way of staying in touch with academics from across the Channel in any case, and allows people to stay abreast of new research, ideas and opportunities with European counterparts.

Academics will continue to communicate and collaborate on research after March 2019, but potentially not in the way that they have in the past. We do not know how Brexit will affect travel between the UK and the EU, but blogging and social media could promote openness in research that will bridge the divide left by tightening freedom of movement.

The fight against fake news

As crude a term as it is, fake news is a threat to the principles of rigorous investigation that academia embodies. In the United States, the suppression of experts and their data by the Trump administration highlights the risks of scientists remaining silent and not using social media channels to challenge misinformation.

In this “post-truth” world, we have often heard that people no longer wish to hear from experts. This shift was captured, again, by the Trump administration and their failure to appoint a scientific adviser to the White House.

Image of Protesters challenge the suppression of climate change research by President Trump.
Protesters challenge the suppression of climate change research by President Trump.

Of course, experts do get things wrong on occasions, but most people surely would rather a qualified pilot flew their plane than an amateur with opinions on aviation. Academics communicating their findings and ideas on social media platforms can attempt to address the balance that has shifted towards ill-evidenced news on these sites.
Improving working relationships with journalists can also ensure that stories shared online have links to open access versions of the research, so that science news is more easily checked for accuracy and properly credited to the original scientists.
The ConversationThe current moment and media climate may appear unfriendly to academia, but that is all the more reason for researchers to seize the initiative and reset the debate on their terms.

Andy Tattersall, Information Specialist, University of Sheffield
This article was originally published on The Conversation. Read the original article.

Wednesday, 18 July 2018

Nothing lasts forever: questions to ask yourself when choosing a new tool or technology for research

Image of Andy Tattersall
Andy Tattersall
Academia has become increasingly reliant on third-party tools and technologies to carry out many of the processes throughout the research lifecycle. But there are genuine concerns about the sustainability of some of these tools and what the implications would be for users in the event they were discontinued. Andy Tattersall suggests a series of straightforward questions researchers should ask themselves before choosing a new technology for use in their research. Can you export your content? Is there an alternative? After all, there is no guarantee your favourite tool will still be around tomorrow.
Academia has not always been good at adopting new technologies to aid research and teaching. Even a tool as seemingly popular and simple to use as Twitter has been received with some anxiety and trepidation within the scholarly community. There are various reasons for the slow uptake of new technologies, something not exclusive to the academic community, as captured in Everett Roger’s Diffusion of Innovations. Technology continually changes and the pressures of keeping up with it can actually cause inertia and some to bury their heads in the sand rather than engage with the changing environment. There are genuine concerns about the sustainability of tools we rely on in the academic community, with no guarantee that popular tools like Google Scholar or Twitter will be with us this time next year.

Adopting technologies that eventually cease business

There are several examples of really useful tools to have been accepted by the academic community only to pull down the virtual shutters for good. It can be quite depressing to have invested time and energy in mastering a tool only for it to disappear offline. This may happen for a variety of reasons, such as a lack of investment (financial or development), slow uptake, or the founding individual moving onto a new venture. Those in academia want solid, factual reasons to utilise a new tool; if the one they currently use works fine, why switch to another they haven’t heard of? It can be like the problem of buying a new laptop: why purchase one now when you could buy one with double the processing power for the same price a year later? Sadly that attitude means you end up not moving on at all. Academia is about finding answers to problems and learning from previous mistakes – surely the same should apply to the very tools we use to achieve better outcomes?
There are several issues around adopting technologies to carry out, communicate, and analyse research, issues further complicated by the duplication of platforms or providers’ expansions into new areas of business. Take Mendeley, for example, which started as a social network and reference management tool but has since expanded into a data-hosting and a funding-search service.

The sad demise of useful platforms

Google Reader, PageFlakes, Readability, Silk and Storify have all ceased business in recent years despite demand for their services. In some cases this can be problematic for users as they have invested great amounts of time in curating their own content, particularly so in the case of personalised dashboard PageFlakes or data visualisation site Silk. Thankfully, for most of the aforementioned tools there were suitable alternatives and useful sites like alternativeTo, which directs users to similar options. In some cases the provider itself even pointed towards an alternative, such as Readability which used its front page to direct users to Mercury Reader. Others such as Storify proved more problematic, with no immediate like-for-like tool obviously available and Wakelet seeming the best alternative.

Choosing the right tool for the job

For anyone working with academics to adopt new tools, or for those more proactive academics wishing to explore new ways of working, there are several questions you should ask before adopting a new technology. For the most part these are straightforward and it is important to remember you may only use some technologies once.
  • Is it intuitive to use?
  • Is there an alternative?
  • Can you export your content?
  • What are they doing with your data?
  • How often will you use the technology?
  • Do you know anyone using this tool already?
  • Has the technology been around for long?
  • Who created the technology and who owns it?
  • Are the developers on social media and how often do they post new updates?

Nothing lasts forever

Academia is becoming increasingly reliant on technology, especially third-party tools, to carry out certain research processes. This has long been the case, with tools such as Dropbox or YouTube offering more functionality than in-house institutional platforms. With more tools comes greater diversity and potentially more problems. There is no guarantee we won’t see another crash like that of 2000, and this time academia would also feel its wrath. Many platforms, especially niche academic ones, are run by just a handful of staff or even students. They may have investors expecting a return on their capital, families with mouths to feed, or office bills to pay.
Another strand to this debate is the thorny subject of open-source versus profit-driven platforms within scholarly communications, as discussed in previous posts by Jefferson Pooley and Mark Hahnel. Some academics may prefer the open, community-driven nature of open-source technologies, believing these to be more aligned with core academic values. Yet rejecting all commercial platforms could mean cutting off your nose to spite your face, with open-source initiatives often hamstrung by technical and financial constraints that make them unsustainable.
Academia’s increasing reliance on these platforms to undertake a multitude of tasks – including carrying out, communicating, and measuring research and its impact – requires greater dialogue around sustainability. It is likely that popular third-party platforms used by the academic community such as Twitter, Facebook, Slideshare, Google Scholar, and YouTube will be here for some time. But what about the smaller niche tools that have been essential in changing and enhancing how academics carry out their work? One only has to look at Google Reader, PageFlakes, and the many others that are no longer in existence. Academia needs to be flexible and adaptable to the changes brought on by the shifting sands of technology but also pay attention to the tools you love the most but which might not be around tomorrow.
Originally published on the LSE Impact of Social Sciences Blog
This work is licensed under a Creative Commons Attribution 3.0 Unported License unless otherwise stated.

Wednesday, 6 June 2018

New research needs to be better reported and librarians can help with that

Image of Andy Tattersall
Andy Tattersall

I delivered a talk at the 'This is not a Fake News  Conference' hosted by the London South Bank University on June 5th. The conference was aimed at librarians and information professionals but also had members of the academic publishing sector, journalists and academics in attendance. My slides and abstract are below and you can read more about the conference here

New research needs to be better reported and librarians can help with that

Scientific research is increasingly being given coverage and attention in the media. The problem is that the media often fail to acknowledge who actually carried out the research and link to a publicly available version of that work or institute. This can lead to misreporting (sometimes intentional) and biased news coverage. Whilst academics, collaborators and institutions do not get the credit they deserve. As the REF and impact agenda become increasingly more important, so does the accurate reporting and collection of such impact, through such as altmetrics and media monitoring. Without citing and linking back to the work it becomes harder to track as a story takes on a life of its own through social media and reposts. Linking to the research makes it harder to misreport or cherry pick facts and stats as interested parties are able to check the facts for themselves. At a time when we have been told ‘people have had enough of experts’ and world leaders denouncing scientific fact, proper and accurate reporting of research has never mattered more. There are a few important things librarians can do to support the better reporting of research through encouraging linking to the open access versions and exploring how research is received through altmetrics. This talk will explore the issue and what can be done to tackle it.

Monday, 4 June 2018

Andy Tattersall and Mark Clowes write for the latest issue of MmIT Journal

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Andy Tattersall
Image of Mark Clowes
Mark Clowes
Andy Tattersall and Mark Clowes have written articles for the latest edition of the MmIT Journal. Andy Tattersall has penned a piece on using the superb software Adobe Spark to create short animated videos; whilst he has co-authored a piece with Mark on their work in setting up a pop up radio station to support the Sheffield Based charity Inspiration for Life and their yearly 24 Hour Inspire event. 

Both articles can be read in the latest issue online. MmIT is the open access journal for the Cilip special interest group Multimedia Information Technology. You can find out more about MmIT here. 

Thursday, 17 May 2018

Andy Tattersall to deliver Keynote at the Business Librarians Association Conference

Information Specialist Andy Tattersall is one of the three keynotes at this year's BLA Conference taking place at Swansea University. The three day conference takes place from 27th-29th June with the theme 'Making Waves'. Andy will be delivering his keynote on the 28th with a talk titled; "Staying afloat in a sea of technological change". 

The other two keynote speakers are 
Michael Draper, Associate Professor in Law, Swansea University and Professor Sally Bradley, Academic Lead in Accreditation, Award and Recognition, HEA and Professor, Sheffield Hallam University.
The conference web page and booking details can be viewed here

Thursday, 19 April 2018

Andy Tattersall's talk on Altmetrics at The British Psychological Society Research Day

Andy Tattersall was invited to give a talk about Altmetrics at The British Psychological Society Research Day held at the impressive Senate House Library in March. The recording of the talk and his participation in the final panel discussion can be viewed below. the slides are also at the end of this blog post.

Tuesday, 10 April 2018

Many a true word is spoken in jest, part two: more social media content that mocks, self-ridicules, and brings a smile to academia

Image of Andy Tattersall
Andy Tattersall
Two years ago, Andy Tattersall highlighted those Twitter accounts that offered some light relief from the often all-too-serious world of academia. This 2018 instalment includes an account “sadly” overlooked last time, as well as moving beyond the Twittersphere to share some the best memes, videos, and more to provide sharp commentary on peer review, academic advisors, and altmetrics.

In April 2016 I wrote about the growing number of parody Twitter accounts that take the best and worst of academia and serve it up as a comedy dish. As the title suggests, many a true word is spoken in jest but we all know that just below the surface lie the real home truths of our industry. The problem, however, for many academics trying to be “witty”, is that they can fall flat on their face. I thought it would be good to visit some of the other tongue-in-cheek academic excursions that capture the weird and wonderful within academia.

When I wrote the first post it was solely focused on the Twitter community, and sadly neglected to include one of the scholarly Twitterati’s most vocal protagonists - @ScientistTrump. When my post went live I was flattered to receive a tweet from Donald Trump, PhD calling my piece “biased” as it had not included him - he even concluded his tweet with one of the real Donald Trump’s trademark sign-offs: “SAD”. Thankfully the Trump obsession with fake news was not yet in full flow, but I am sure the post and the LSE Impact Blog would have been labelled as such. Whoever is behind this great account - and it is the greatest scientific Twitter account - has expanded to a full website and a forthcoming web store. Not wanting to inflate that already fully blown narcissistic ego any more, but the tweets are that of a very stable genius and reflect the kind of communication that is typical of President Trump but with a scientific slant applied. For example, in December Donald Trump, PhD proudly reported:
His supporters will no doubt still be keen to see that wall built to ensure academic literature stays out of the public domain.

Given the daily communications coming out of the White House, it is not hard to satirise the 45th President of the United States. Putting an academic spin on The Donald is not so easy but Psychologist Matt Crawford made a good go of it with a fictional paper he published. The paper titled “A title for a really great piece of research, just the best, really” is full of classic Trump boasts, so much so that you will hear Donald’s voice inside your head as you read it.

Donald Trump’s tweets might make you feel outraged, but imagine how your social media stream would have looked with Hitler kicking and screaming across the web? Putting an academic slant on it, how would he have dealt with scientific peer review? Thankfully someone took that much-parodied scene in Hitler’s bunker from the film Downfall and re-subtitled it to show how Hitler would have responded to negative comments from the third reviewer. After a raging tirade, the Führer concedes that maybe he should just submit to one of those new “open access” journals.

Captioned images shared across the web, better known as memes, also offer much light-hearted humour that only those within academia will truly get. Some of the sharpest include the popular memes Boromir (Lord of the rings) and Willy Wonka alongside the tweets from Research Wahlberg and the Hey Girl. I like the library too blog.

A personal favourite comes from that most cosmic of sages, Yoda:

Some of the finest moments can be found by searching “academic meme”s on Google Image Search or Pinterest.

Every institution has professors who are dapper in their fashion choices and those who look like they have crawled out of a hedge before heading into work. Prof or Hobo tests your ability to spot the professors from the tramps. I was made aware of the quiz by a professor in reference to one of his peers who proudly wears his dishevelled look as a badge of honour, actively trying his best to look like he lost a fight with a bear. The site features ten images and for each you simply have to choose whether the man in question is a professor or a hobo. Just remember that looks can be deceiving.

Whilst we are on the topic of chairs, there are also the kind you sit on to conduct your research. In case you wondered what happened to them after they were retired from duty, they appear on the Sad Chairs of Academia blog. Before they are dispatched to that great office in the sky, they are captured for one last time for this most surreal of blogs. I’m waiting for the best images to be compiled into a 2019 calendar.

Metrics and social media are never are far away from academic discussion, and both are valuable tools in communicating and gauging interest in a piece of research. The two are combined perfectly to calculate the satirical Kardashian Index where a scientist’s citations are compared to followers on Twitter. Of course citations and Twitter followers are no true measure as to a researcher’s true worth, but those with a high Kardashian Index score could indicate popularity over productivity. We are eagerly awaiting the Kanye West Index.

For most publishing in the academic sphere, you will no doubt receive regular invites to write for predatory journals. Whilst this issue becomes increasingly problematic there are a few things you can do to tackle these charlatans whilst also having a bit of fun. One idea is to use the tool Re:Scam which is part of the New Zealand online safety website Netsafe. This tool bounces replies back to scam emailers and keeps them tied up with computer-generated emails. Whether this will work with those actually sending out the phishing messages will be hard to tell, but it’s certainly worth a try in case any are bots. If that fails you can do as I did (in my lunch break) after receiving several requests to publish in a dubious fisheries and agriculture journal. I sent them a PDF formatted manuscript with the word “fish” repeated 6000 times, with a few fishy references to Jacques Cousteau and Michael Fish thrown in too, in addition to a table of different fish. For some reason they did not accept. Nor did they ever contact me again. Funny that.

The article originally appeared on the LSE Impact of Social Sciences Blog