Cite Hacks are about what academics can do to improve their chances of getting cited. More than that, the videos are about making your research easier to discover and exploit fresh opportunities within digital academia. There is conflicting evidence as to the many ways you can improve citations but these videos offer opportunities for explore much more. If you don't try then you won't know. The exercise of blogging, making data and research open, using social media and using better keywords and titles are all part of where academia is heading.
Cite Hacks Playlist